WEB STRATEGY
●Managed a backlog for requested feature changes and bug fixes. Identified most critical changes and escalated them to the development team.
●Documented reported bugs and reported them to the developers.
●Communicated instructions from president to graphic designers and web developers. Facilitated team meetings and followed up on assigned tasks.
●Managed Google Ads account.
●Generated reports based on Google Analytics reporting. Applied insights towards new strategies for user engagement.
●Redesigned organization’s website and coordinated with staff on scheduled departmental updates.
●Launched and generated a monthly email newsletter for athletes, parents, and supporters.
●Served on the IT Strategy planning committee.
●Met with schools to discuss the effectiveness of the EduGuide platform. Observed students while they completed online paths.
USER EXPERIENCE ANALYSIS
●Streamlined a process for completing quality assurance testing on new features. Reported discovered issues to the development team. Approved or delayed deployment of features based on results of tests.
●Assessed planned feature changes and provided feedback in writing and during team meetings. Reviewed pages for usability issues.
●Recruited volunteer beta testers and directed them on testing of select features on the website. Compiled feedback and relayed to the development team.
CONTENT CREATION
●Participated in collaborative copy editing sessions with staff. Reviewed content for the path system prior to publication on the website.
●Constructed and managed landing pages for marketing campaigns.
●Developed and produced a series of weekly teleconferences
●Served as online moderator for a series of monthly live webinars. Contributed to the development of a streamlined procedure for conducting webinars.
●Planned and generated articles for online user knowledgebase. Scripted and produced user tutorial videos.
●Managed a group of volunteer editors.